You searched for story.

score 1

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Tell our story

Taught by Jake | Edit Tagged as marketing, PR, self-promotion, tell our story, | 0 Comments »

To make a concentrated PR/Marketing effort to publicly state every single fact about your company (or its products) whether your customers want to hear about them or not.

As in...
Our satisfaction scores are down. We really need to do a better job of telling our story to our customers.

score 101

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Taught by TA Captain Bigballs | Edit Tagged as concept, creative, design, execution, idea, production, story, | 1 Comments »

In the creative world it's not about the imagery, the ideas, the production, the execution or the celebrity endorsement. It's all about the story. Does the ad/spot/interior design/whateverthefuck tell a story?

As in...
Jean Paul, while I love the concept of toy poodles playing golf at Pebble Beach, and I especially enjoyed the intelligence behind calling the course clubhouse, the "Doghouse," I'm still stuck trying to determine what sort of story you're trying to tell through this execution. Can you please get abstract with me for a minute and explain?

score 99

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Taught by Lecturer Rapscallion | Edit Tagged as abstract, blow job, creative, execution, story, | 0 Comments »

To a creative person, it's a way of thinking about a product in terms of association such as the feelings it evokes and the ideas it represents. To an analytical person, it's a complete waste of time.

As in...
Tom: You guys are missing the point. In order to sell hotpockets, we need to delve deeper into the abstract. We need to consider how a person changes when they eat a hotpocket. Are they the same? Are they different? We need to consider the euphoria experienced when the hot, delicious internals are ingested and tell that story through our creative executions.

Ryan: Dude, it's a microwavable pastry, not a blow job.

score 100

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Solve for

Taught by Lecturer Rapscallion | Edit Tagged as deliverable, rfp talk, solving, story, strategize, | 1 Comments »

To create a solution which answers a certain question

As in...
While we're strategizing our approach for this deliverable, let's keep in mind we need to solve for our ability turn our experience into a compelling story by way of an exceptional rfp response.