Learnings.org

To talk about a particular subject

As in...
I thought the approach was very high level, but unless I somehow missed it, you didn't speak to the difficulty middle managers have in speaking to large groups about promotion opportunities.

The set of talents, skills, capabilities, and areas of expertise possessed by someone, and generally referred to in the context of being able to be compensated for same... although not always.

As in...
Harry: Bob, I can't believe I got passed up for a promotion this performance round!

Bob: That's too bad. Why do you think that happened?

Harry: They said something about, folding paper airplanes, spell checking MS Word documents, commenting on the quality of each mornings coffee batch, and talking about sports all day not being a promotable skill set... but I wasn't listening at that point anyway because I was already so mad they weren't going to promote me!

To move a person, thing, idea, or issue along a typically slow moving process much quicker, where "much quicker" is completely relative to the organization size, team, leaders, and other factors involved.

As in...
Billy the Manager: Smith, that's an excellent idea. Let's transition to it ASAP! We need to fast track this idea all the way up and down the flag pole.

A generic way to say that something you do affects other things you do.

As in...
Jake: You know, they say that if you're running ads on MTV, you should be running them on MTV.com at the same time.

Bill: Why is that?

Jake: Because it lets you take advantage of the halo effect of hitting people with your media in different channels. It increases the liklihood of purchase.

Bill: Why would it matter if they saw our ad in different places? If they wanted to buy it after they saw it the first time, they would.

Jake: That's the beauty of it, Bill. Once they realized that they've been hit by the halo effect, they can't even remember why they weren't going to buy it in the first place.

a cynical way to describe how little of the overall budget was allocated to your marketing campaign

As in...
Jake. My man. Who the hell cares if actually get any new customers out of this online campaign? I mean, seriously. At the end of the day the budget we have to work with is just a rounding error on the balance sheet.

Free, branded merchandise designed to promote a company, product, or event

As in...
I swear, if I get one more piece of unsolicited swag I'm going to file an FCC complaint. Seriously, how many stress balls does one part-time yoga instructor need?