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Spray and pray

Taught by TA Jason | Edit Tagged as hope and pray, marketing strategy, spray and pray, | 1 Comments »

To throw everything out and see what sticks

As in...
We're buying 475 trillion worth of advertising for this campaign. We're renting out people's foreheads, we're projecting an image on the moon, and we'll be branding babies in the womb in the 3rd quarter. We truly believe this is an "everyman" product so we're going with the spray and pray approach.