You searched for marketing speak.

score 47

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Learnings

Taught by TA Ralph Waldo Dick | Edit Tagged as fake words, insights, knowledge, learning, learnings, lessons, made up words, marketing speak, marketing words, | 5 Comments »

A term created by marketers/researchers/morons to describe the collective insights gained from a particular campaign or experiment. It's not recognized as a real word but seems to be making some serious rounds throughout the business world.

As in...
James: So in conclusion, after 90 days we have managed to acquire enough learnings to drive the cost to land one customer down almost 34%, sir.

Richard (Dick): Amazing work, Jimbo. How else can we leverage said learnings to create a value-add for the R&D group in El Paso?

score 17

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Halo effect

Taught by Lecturer Rapscallion | Edit Tagged as acquisition, business development, halo effect, marketing speak, promotion, sales, | 1 Comments »

A generic way to say that something you do affects other things you do.

As in...
Jake: You know, they say that if you're running ads on MTV, you should be running them on MTV.com at the same time.

Bill: Why is that?

Jake: Because it lets you take advantage of the halo effect of hitting people with your media in different channels. It increases the liklihood of purchase.

Bill: Why would it matter if they saw our ad in different places? If they wanted to buy it after they saw it the first time, they would.

Jake: That's the beauty of it, Bill. Once they realized that they've been hit by the halo effect, they can't even remember why they weren't going to buy it in the first place.