Learnings.org

To add, increase or promote.

As in...
"Should we uptier our sponsorship status at the Convention for Turkeys Using Cr@p Engrish?"

To gain some learnings in order to leverage them later on

As in...
We're going to launch the campaign in 476 markets nationwide so we can get smart about where our brand footprint is the strongest. From there we'll roll out our guerrilla tactics and take it viral.

I'm just going to make it up as I go

As in...
Pardon my stream of consciousness approach to explaining the goals of the campaign, but what we need to do is drive acquisition through a revolutionary direct response program, enable viral growth at all the right intervals, speak to the masses where it makes sense, and leverage past learnings to maintain a strict optimization standard as we continue to develop our evergreen strategy for Q4. Does that make sense?

An announcement, usually made in a meeting or conference call, to all of the participants, which informs them that you would like to stop everything going on right then, and reasses something, typically from a strategic standpoint.

As in...
I know Sara's idea is a sure winner, but I really think we should take a step back here on the burning monkeys campaign and really dig into how we can drive more ROI and leverage all the viral it is sure to generate.

An even more fancy version of talk-to.

As in...
Let's speak-to our ability to leverage stupid sayings in tomorrow's meeting. I need that deck by EOD.

Perhaps one of the most blatantly marketer originated terms in use today, this term is a fancy, toe-tapping way to say - someone is asking for more information.

(although it may also conotate asking a question, but usually not when used in reference to the general populace - in meetings where marketing folks are talking)

As in...
We need to leverage our behavioral modeling so as to maximize our ROI-driven response to the hand raisers, while not ignoring the response to our high-level Clowns in a Jar campaign with the leads and the conversions. In fact, we need to run this up the flag pole and see who salutes ASAP.

To creatively push the envelope and bring about a new and exciting business driver that did not exist before.

As in...
The innovative new research at Con-cos-co Corp. brought about the revolutionairy leveraged Big Balls in the Air juggled by Clowns in a Jar, which has proven to be the highest buy-in, leveraged application of ROI-driven process oriented marketing strategy to date in FY08.

The business version of the colloquial phrase, "the circle of life", this term is used to convey the concept of an entire process from start, to finish, from birth to death.

It should be noted that the vast majority of lifecycles are extremely short, unimportant, and inconsequential fails.

As in...
Jimmy the Manager guy:
We need a full lifecycle report on this leveraged Clowns in a Jar socialized marketing campaign by Monday.

Su the analyst:
That's going to be tough, because we'll need to leverage the Monkey Team to download their ROI-driven metrics by EOD and circle back the wagons to put some points on the board.

Not to mention the fact that Monkey Team's lifecycles are extremely short and we need this at the high-level so that we can get buy-in.

To figuratively, but not literally, move away from something so as to gain a new, extraordinary insight into it, because being too close to it has clouded the ability to accurately understand or describe it.

As in...
High-level thinker girl: We need to take a step back from this for a second, and try to really understand it. I mean REALLY understand it.

Right now, I don't think any of us in this room really gets the true importance of leveraging drinking from the water hose, and applying our skillsets to maximizing the ROI-driven gains on the burning babies dilemma, and that is very concerning to me, personally.

A fancy version of the word "use" which is normally seen when a lower level person is communicating with an upper level person and is intended to make them look like they are more important than they really are

As in...
John would be a great addition to the development team. In his prior life he was the team lead at Schnocker Software so there is a lot of opportunity to leverage his product knowledge to help us make a sale. I'll ping him and see if he has any bandwidth for the sales initiative.

The opposite of high-level thinking. This level of thinking is only attainable by the deepest of thinkers

As in...
The key driver of our product module development process lies in our ability to tackle problems at the most granular level, leveraging past learnings and predicting future outcomes, thus creating a truly integrated solution.

A school of thought that is more than a year old; prior to the year 2000, this was something that was more than 10 years old. As attention spans shrink, so does the amount of time that exists between "schools"

As in...
Jason, stop and listen to yourself for a minute. Leveraging Facebook with a new brand buzz application and attempting to enable a viral component online is out. That may have worked in Q1 2008, but this is Q3. Let's get out of the old school mentality please. I'm thinking we need to focus on human billboards a little more. Let's take advantage of the tattoo craze for a moment. How about impression based commissions on brand tattoos? It could be huge in the porn industry.

A way to transition into stating an argument for or against what another person has said or what a person has said him/herself

As in...
It's pretty clear to me that we need to start to leverage our existing value-added relationships in order to flesh out the team-building opportunities that currently exist. That said, I think our team should begin by inviting all of our vendors out to the Disney on Ice event tomorrow night.

A common term for employees of a "modern" organization, though the term is often frowned upon for implying that employees are stock, money, or properties

As in...
As our CEO explained in the town hall meeting, we are going to leverage our most valuable asset, our human capital, to propel our organization into the limelight in Q3.

I'm going to listen to what you have to say. I may even stare you straight in the eyes as you say it. However, when you are finished I'm going to make it clear that I don't have a fucking clue what you just said.

As in...
Jim: I think we need to re-evaluate our take on this problem. The consideration set is established already. We need to penetrate the market in a way that allows us to scale and leverage our unique approach to create a paradigm shift in the target market. How we net out is anyone's guess, but the blocking and tackling needs to speak to our overarching goal: Make money.

Ralph: Makes sense.

A tactical thinker's way of explaining an attempt at a strategic thought.

As in...
So on a very high level, we are attempting to leverage existing learnings in order to speak to our target audience on a personal level. It's really a no-brainer.