The concept that a thing is made up of many different things which are assembled into a group to give meaning to a much larger and all encompassing thing
I hear you. Trust me, Steve. We are on the same page here. Said another way, my question is really about the overarching goal of the initiative, which I still believe revolves around informing the creative strategy so that we might be able to net out the key learnings from our test and learn approach. Correct me if I'm wrong here, Steve.