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score 84

  • 127
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Taught by Lecturer Rapscallion | Edit Tagged as alignment, bleeding edge, burning monkeys, creative, entity, Green Peace, team, | 0 Comments »

To get people, teams, or any other classifiable entity to agree to, on, or about something.

As in...
We are all in complete alignment on the burning monkeys marketing campaign. While it was a bleeding edge concept, and the creative was breath taking to say the least, the reaction from the public may cause problems for Green Peace for decades to come.

score 100

  • 105
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Turn over a new leaf

Taught by Lecturer Rapscallion | Edit Tagged as AOR, bicylces, fish, identity, neon strobes, perspective, response, turn over a new leaf, turn over a new leaf, | 0 Comments »

To make a change, typically referring to a major direction, or identity issue.

As in...
Katie in Creative:
Look, we know that the Clowns in a Jar concept didn't go over that well in the pitch for the DuPont Registry's AOR response...

But we're 100% dedicated to turning over a new leaf, and coming from a totally different perspective for the Sotheby's business. Just wait till you see what we've come up with...

Picture this!

Fish, bicycles, and Neon Strobes... Imagine the message!