You searched for empathy.

score 69

  • 128
  • 59

Art vs. science

Taught by Lecturer Rapscallion | Edit Tagged as add value, art, empathy, go to market, personas, science, value add, | 0 Comments »

The idea that there are two components of every marketing initiative, and one, without the other, is virtually useless.

As in...
John, this the classic art vs. science scenario. We need to go to market with an empathetic approach that will allow us to speak to our market on a personal level, while at the same time understanding the triggers that will cause the most valuable interactions with our brand.