You searched for concept.

score 89

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Blue sky thinking

Taught by TA Esteban Maneshevitz | Edit Tagged as abstract, big thinking, blue sky thinking, conceptual, high level, | 0 Comments »

Yet another way for big thinkers to explain the insanely high level at which they conceive thoughts

As in...
Team, after a bit of blue sky thinking, I've come to the realization that in order to gain customers for our products we're going to need to advertise to them. Now that I've determined this I will be working to provide you all with the tools you'll need to hit the ground running and fast track the program.

score 98

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Execution

Taught by TA Captain Bigballs | Edit Tagged as concept, creative, execution, Mac, product, result, | 0 Comments »

The product that comes as a result of actually creating something once the concept phase is complete

As in...
I'm really happy with this execution for the Smith & Wesson campaign. I thought I was going to end up shooting myself when my Mac froze up and I had to start all over.

score 101

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Story

Taught by TA Captain Bigballs | Edit Tagged as concept, creative, design, execution, idea, production, story, | 1 Comments »

In the creative world it's not about the imagery, the ideas, the production, the execution or the celebrity endorsement. It's all about the story. Does the ad/spot/interior design/whateverthefuck tell a story?

As in...
Jean Paul, while I love the concept of toy poodles playing golf at Pebble Beach, and I especially enjoyed the intelligence behind calling the course clubhouse, the "Doghouse," I'm still stuck trying to determine what sort of story you're trying to tell through this execution. Can you please get abstract with me for a minute and explain?

score 100

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Rethinking

Taught by Lecturer Rapscallion | Edit Tagged as branded, concept, deal, deal cycle, dumber, embracing, entertainment, execution, feel, feels, gem, good at ideas, good idea, hyper-accelerated, idea, ideas, marketing, marketing email, marketing newsletter, momentum, newsletter, phenomenal, platform, quote chris young, reaching consumers, rethinking, serious momentum, sold, thinking, tool, topic, trend, | 1 Comments »

Thinking again. As in more than once. About the same thing, or topic, or idea. Yes. We are good at ideas. Thank you.

As in...
I found this gem in a recent marketing email newsletter I read:

"OVER THE LAST YEAR, TALKS about branded entertainment have picked up serious momentum, and the deal cycle -- from concept to execution -- has become hyper-accelerated. This embracing of entertainment as a marketing platform as opposed to a marketing tool shows a phenomenal trend in rethinking about reaching consumers online." - by Chris Young, Making Friends And Influencing Influencers - Wednesday, September 24, 2008

Whyyyyyyyyyyyyyyyyyy???!!! Why do marketers say things like this? Whyyyyyyyyyyyyyyyyy???!!! Is there a real point in there, and is it even a grammatically correct sentence and thought structure?

Who feels dumber for reading that, and or like you are being sold something, but don't know quite what... yet?