You searched for campaign.

score 116

  • 124
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Stream of consciousness

Taught by TA Captain Bigballs | Edit Tagged as approach, campaign, direct response, evergreen, learnings, leverage, optimization, stream of consciousness, viral growth, | 3 Comments »

I'm just going to make it up as I go

As in...
Pardon my stream of consciousness approach to explaining the goals of the campaign, but what we need to do is drive acquisition through a revolutionary direct response program, enable viral growth at all the right intervals, speak to the masses where it makes sense, and leverage past learnings to maintain a strict optimization standard as we continue to develop our evergreen strategy for Q4. Does that make sense?

score 102

  • 108
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Remarketing

Taught by Lecturer Chuck E. Cheese | Edit Tagged as campaigns, marketing, packaging, remarketing, | 0 Comments »

The process of marketing to the same target audience... again.

As in...
I think this campaign is brilliant. It will really hit home with the Hockey Moms in Minnesota. I have one question though: If we fail to reach them through the steroid packaging and false teeth whiteners, what is our remarketing strategy?

score 114

  • 119
  • 5

Dynamic

Taught by TA Captain Bigballs | Edit Tagged as campaign, dynamic, management, market, optimization, proactive, | 0 Comments »

Anything that seems to happen with the use of "magical powers"

As in...
Our campaign optimization process is completely dynamic. It responds to market conditions in real-time and allows us instantaneous, proactive management capabilities.

score 84

  • 130
  • 46

Blocking and tackling

Taught by Lecturer Rapscallion | Edit Tagged as blocking and tackling, buy-in, campaign, high level, selling it up the chain, strategy, | 1 Comments »

Actions and activities that are considered musts when taking a campaign to market.

As in...
George, I have to admit that this strategy is not going to work without a lot of blocking and tackling occurring on all levels. It's imperative that we have buy-in from a high level on this one.