score 97
Take a step back
An announcement, usually made in a meeting or conference call, to all of the participants, which informs them that you would like to stop everything going on right then, and reasses something, typically from a strategic standpoint.
As in...
I know Sara's idea is a sure winner, but I really think we should take a step back here on the burning monkeys campaign and really dig into how we can drive more ROI and leverage all the viral it is sure to generate.







