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Tip of the spear

Taught by Mike Dillon | Permalink | Tagged as tip of the spear, | Comments »

Having the closest and most immediate impact with customers or the bottom line.

As in...
As a sales professional, you're the tip of the spear in our efforts to increase market share.

Actually, this definition sucks. Let me add my own. You can also share "tip of the spear" with a friend or share it on Twitter.


Make sense? Let's discuss.