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Take a step back

Taught by Lecturer Rapscallion | Permalink | Tagged as burning monkeys, conference call, inform, leverage, ROI, take a step back, viral, | Comments »

An announcement, usually made in a meeting or conference call, to all of the participants, which informs them that you would like to stop everything going on right then, and reasses something, typically from a strategic standpoint.

As in...
I know Sara's idea is a sure winner, but I really think we should take a step back here on the burning monkeys campaign and really dig into how we can drive more ROI and leverage all the viral it is sure to generate.

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