An announcement, usually made in a meeting or conference call, to all of the participants, which informs them that you would like to stop everything going on right then, and reasses something, typically from a strategic standpoint.
I know Sara's idea is a sure winner, but I really think we should take a step back here on the burning monkeys campaign and really dig into how we can drive more ROI and leverage all the viral it is sure to generate.
Other takes: take a step backActually, this definition sucks. Let me add my own. You can also share "take a step back" with a friend or share it on Twitter.