In the creative world it's not about the imagery, the ideas, the production, the execution or the celebrity endorsement. It's all about the story. Does the ad/spot/interior design/whateverthefuck tell a story?
Jean Paul, while I love the concept of toy poodles playing golf at Pebble Beach, and I especially enjoyed the intelligence behind calling the course clubhouse, the "Doghouse," I'm still stuck trying to determine what sort of story you're trying to tell through this execution. Can you please get abstract with me for a minute and explain?