First to last, beginning to end, balls to shaft, that whole area on either end of the tween
Hal, we've got a fabulous case study for our work with Enron... from strategy development, branding and logo work, mass marketing and sales pitch development, all the way through to thieving and eventually bankruptcy. It's totally soup to nuts.
In action... http://www.youtube.com/watch?v=1HWGkAJZwooActually, this definition sucks. Let me add my own. You can also share "soup to nuts" with a friend or share it on Twitter.