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Taught by Lecturer Rapscallion | Permalink | Tagged as conversion, marketing, return on investment, revenue, roi-driven, strategy, | Comments »

An attempt to describe that your marketing strategies are centered around the underlying interest of driving incremental revenue (achieved by focusing on the value of a conversion) for the company or business unit responsible for the marketing budget; return on investment

As in...
At PA, we have developed an end-to-end ROI-driven Strategy planning methodology for large complex IT-enabled programs. The approach not only articulates and proves the quantitative financial case, it builds ownership and buy-in across the organization and ensures that the program is setup to successfully deliver on the expected benefits.

Actually, this definition sucks. Let me add my own. You can also share "roi-driven" with a friend or share it on Twitter.


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