Learnings.org

An attempt to describe that your marketing strategies are centered around the underlying interest of driving incremental revenue (achieved by focusing on the value of a conversion) for the company or business unit responsible for the marketing budget; return on investment

As in...
At PA, we have developed an end-to-end ROI-driven Strategy planning methodology for large complex IT-enabled programs. The approach not only articulates and proves the quantitative financial case, it builds ownership and buy-in across the organization and ensures that the program is setup to successfully deliver on the expected benefits.

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