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Taught by Lecturer Rapscallion | Permalink | Tagged as branded, concept, deal, deal cycle, dumber, embracing, entertainment, execution, feel, feels, gem, good at ideas, good idea, hyper-accelerated, idea, ideas, marketing, marketing email, marketing newsletter, momentum, newsletter, phenomenal, platform, quote chris young, reaching consumers, rethinking, serious momentum, sold, thinking, tool, topic, trend, | Comments »

Thinking again. As in more than once. About the same thing, or topic, or idea. Yes. We are good at ideas. Thank you.

As in...
I found this gem in a recent marketing email newsletter I read:

"OVER THE LAST YEAR, TALKS about branded entertainment have picked up serious momentum, and the deal cycle -- from concept to execution -- has become hyper-accelerated. This embracing of entertainment as a marketing platform as opposed to a marketing tool shows a phenomenal trend in rethinking about reaching consumers online." - by Chris Young, Making Friends And Influencing Influencers - Wednesday, September 24, 2008

Whyyyyyyyyyyyyyyyyyy???!!! Why do marketers say things like this? Whyyyyyyyyyyyyyyyyy???!!! Is there a real point in there, and is it even a grammatically correct sentence and thought structure?

Who feels dumber for reading that, and or like you are being sold something, but don't know quite what... yet?

Actually, this definition sucks. Let me add my own. You can also share "rethinking" with a friend or share it on Twitter.


Make sense? Let's discuss.