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A non-existant verb, derived from a perfectly good noun, frequently used to describe giving prior notice or context to a concept or idea, so that middle management morons are not exposed to too many surprises that might otherwise distract them from doing nothing.
As in...
Jim: How can we position our 'Clowns in a Jar' proposition so that it resonates with our collegues in the Senior Management Oversight Committee.
Nick: Well, you could tell them it has a lot of synergy with our 'Hamster Juggling' concept......
