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Learnings

Taught by TA Ralph Waldo Dick | Permalink | Tagged as fake words, insights, knowledge, learning, learnings, lessons, made up words, marketing speak, marketing words, | Comments »

A term created by marketers/researchers/morons to describe the collective insights gained from a particular campaign or experiment. It's not recognized as a real word but seems to be making some serious rounds throughout the business world.

As in...
James: So in conclusion, after 90 days we have managed to acquire enough learnings to drive the cost to land one customer down almost 34%, sir.

Richard (Dick): Amazing work, Jimbo. How else can we leverage said learnings to create a value-add for the R&D group in El Paso?

In action... http://www.chrisbrogan.com/how-to-start-speaking-at-events/

Other takes: learnings learnings learnings learnings

Actually, this definition sucks. Let me add my own. You can also share "learnings" with a friend or share it on Twitter.

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