score 91
Innovate
To creatively push the envelope and bring about a new and exciting business driver that did not exist before.
As in...
The innovative new research at Con-cos-co Corp. brought about the revolutionairy leveraged Big Balls in the Air juggled by Clowns in a Jar, which has proven to be the highest buy-in, leveraged application of ROI-driven process oriented marketing strategy to date in FY08.







