Handraiser

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Taught by TA Esteban Maneshevitz | Edit | Permalink | Tagged as advocate, advocates, brainstorming, handraiser, marketing, strategy, tech team, | 2 Comments »

A potential customer that is literally crying out for you to market your product to them

As in...
Our marketing strategy needs to turn the handraiser into an advocate. In order to do that, we're going to need to produce the tools that enable the advocates to advocate. Let's get our tech team on the phone and start brainstorming.

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TA Esteban Maneshevitz said:

I was trying to think of the last time I saw someone waving their arm around asking to be marketed to so that I could try to figure out how this metaphor came to be. For the life of me, I can't think of anything. Maybe the guy at the bar, that wants a drink waving his credit card around, or the guy at the strip club waving his Washingtons around, but that's about it. But then again, maybe that's where it came from.
1/27/2009 8:34:14 PM » Reply

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Lecturer Rapscallion said:

handraisers... yeah... that does happen at a busy bar... but its not like, "hey! show me what you got to show me!", as opposed to more like, "hey, I'm SUPER thirsty and need to get wasted so I can oogle these hot chicks over here that I'll never talk too, or get a date from!"...

Best real life example I can come up with for handraisers is little kids in a classroom, and hailing a cab... but again, the cab thing... it is a direct call to spend money for something they already know about... the little kids in the classroom though... now that makes sense.

Why? They don't know the answer to what they are trying to ask, and desperately want to be told ie. "marketed" to.

Hell... some kids don't even know how to ask the question they are trying to figure out how to ask in the first place... this is exactly like mass consumers... but... as a concept, handraisers is super annoying. I hope it dies off quick.
1/27/2009 10:34:13 PM » Reply