Perhaps one of the most blatantly marketer originated terms in use today, this term is a fancy, toe-tapping way to say - someone is asking for more information.
(although it may also conotate asking a question, but usually not when used in reference to the general populace - in meetings where marketing folks are talking)
We need to leverage our behavioral modeling so as to maximize our ROI-driven response to the hand raisers, while not ignoring the response to our high-level Clowns in a Jar campaign with the leads and the conversions. In fact, we need to run this up the flag pole and see who salutes ASAP.
Other takes: handraiserActually, this definition sucks. Let me add my own. You can also share "handraiser" with a friend or share it on Twitter.