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Awe factor

Taught by SawyerSpeaks | Permalink | Tagged as awe factor, SawyerSpeaks, | Comments »

The awe factor is a contrived way of saying the impact of something. (Which brings to mind another faux word: impactful.)

As in...
What's the awe factor in this new product introduction?

Actually, this definition sucks. Let me add my own. You can also share "awe factor" with a friend or share it on Twitter.

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Make sense? Let's discuss.