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Taught by Lecturer Rapscallion | Permalink | Tagged as abstract, blow job, creative, execution, story, | Comments »

To a creative person, it's a way of thinking about a product in terms of association such as the feelings it evokes and the ideas it represents. To an analytical person, it's a complete waste of time.

As in...
Tom: You guys are missing the point. In order to sell hotpockets, we need to delve deeper into the abstract. We need to consider how a person changes when they eat a hotpocket. Are they the same? Are they different? We need to consider the euphoria experienced when the hot, delicious internals are ingested and tell that story through our creative executions.

Ryan: Dude, it's a microwavable pastry, not a blow job.

Actually, this definition sucks. Let me add my own. You can also share "abstract" with a friend or share it on Twitter.


Make sense? Let's discuss.