Welcome to The Corporate Speak & Marketing Buzzword Dictionary - Learnings.org.

So far, 3953 people have killed 555 buzzwords. It all started with learnings.
Now, everyone is playing corporate buzzword bingo.

Before you click send on that email or put the finishing touches on that powerpoint presentation, make sure you're not using these frequently abused corporate buzzwords. Trust us, you'll thank us later.

Browse the corporate speak dictionary:

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  • 4
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Sub-optimal

Taught by Lou S. Cannon | Tagged as learnings, sub-optimal, | Comments »

A word used by a person who lacks the vocabulary to explain why they arbitrarily dislike something.

As in...
"These SEO keywords are ... uh ... like ... sub-optimal."

score 1

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  • 1
  • 0

It is what it is

Taught by David | Tagged as it is what it is, | Comments »

An absurdity uttered by people who have no power to add any meaningful solution to something silly.

As in...
I told management that I don't mind moving my own computer into the neighboring cube but they told me to not touch anything and hired movers to do it for 500$. It is what it is.

score 95

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  • 101
  • 6

Buick skylark effect

Taught by Erik | Tagged as buick skylark effect, | Comments »

a bad investment or

A bad hand me down from a corporation to smaller and a mom and pops business.

As in...
Jim scored an incredibly affordable deal with a real estate broker, but the deal took a nose dive and it ended up being cursed by the Buick Skylark effect...
or
I can't believe those higher corporate scum sent that idiot to our firm...he has been doing bad business for years and getting away with it. No doubt we will see the buick skylark effect for the foreseeable future.

score 90

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  • 96
  • 6

Ideate

Taught by TA Esteban Maneshevitz | Tagged as hard thinking, ideate, thinking, | Comments »

To think. Really, really, extremely, hard.

As in...
Jan, I went ahead and scheduled you to be a part of our workshop Thursday afternoon. We're going to be meeting to ideate for the upcoming viral campaign for Trojan condoms. It'll be very PG, so don't worry about bringing HR with you this time.

score -8

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  • 3
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Learnings

Taught by Geoffrey Rowan | Tagged as learnings, | Comments »

Something that was taught

As in...
We incentivized the brainstormers to ideate actionable learnings.

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  • 11
  • 0

Roadmap

Taught by R. Chappelle | Tagged as cadence, commitment, deliverable, objective, project, roadmap, touch base, | Comments »

What you're going to do regarding a specific objective or commitment over a fixed period of time. Don't call it a plan or a project. It's a roadmap.

As in...
James: "What I think we should do is touch base Wednesday PM to lay out the roadmap and schedule a cadence for the deliverables. Right now I need to go and slam my head in a door while emitting a discordant screech of self-loathing."

score 111

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  • 120
  • 9

Putting out fires

Taught by TA Melissa | Tagged as fire, fires, put, putting, putting out fires, | Comments »

The phrase people use when they claim to be alarmingly busy at work dealing with trivial issues that are insignificant in the grand scheme of things.

As in...
"Sorry for the delay, I’ve been away from my desk and putting out fires." or "Let me put out this fire and I'll call you right back."

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  • 6
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Around

Taught by Penguin Stew | Tagged as Around, around, Leadership, | Comments »

The central or focal point of all talk, leading and learnings. These revolve in ever-decreasing circles 'around' issues until they disappear up their own fundaments.

As in...
(1) 'All in all it was a very interesting event and I'm sure everyone in the room took away some learnings around what they can do to ensure ...'.

(2) How does one engage leadership around these issues? It can be daunting to reach out to leadership and suggest they take on something new.

score 92

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  • 96
  • 4

Innovate

Taught by Lecturer Rapscallion | Tagged as application, Big Balls in the Air, buy-in, Clowns in a Jar, innovate, leveraged, process oriented, revolutionairy, ROI-driven, | Comments »

To creatively push the envelope and bring about a new and exciting business driver that did not exist before.

As in...
The innovative new research at Con-cos-co Corp. brought about the revolutionairy leveraged Big Balls in the Air juggled by Clowns in a Jar, which has proven to be the highest buy-in, leveraged application of ROI-driven process oriented marketing strategy to date in FY08.

score 87

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  • 96
  • 9

Uplift

Taught by Bill | Tagged as uplift, | Comments »

Noun. Improvement, upgrade

As in...
Jennifer's team is assessing the potential for a process uplift.